Case Studies

Brickyard Associates - Food Cold Chain

Mapping the End-to-End U.S Food Cold Chain

Brickyard Associates - Pelagic Fishing

Emerging Opportunities in the Pelagic Fishing Industry

Brickyard Associates - Houseplants

Creating Consumer-driven growth in the houseplants industry

Brickyard Associates - Pet food

Innovation in food waste to create ingredient for pet food industry

Brickyard Associates - Ingredient Innovation

Opportunities for value added innovation in the ingredients space

Asymmetric Insights

Expert Interviews, supported by desk research and model building as needed. Outputs in the format you need. Strategic. Cost-Effective. Fast.

Recent Projects by Industry

    • For an Aquaculture firm, sized the market for salmon across major channels and understood barriers to entry in Israel

    • For Alaska Seafood Marketing Institute, mapped the entire North Atlantic herring industry from fisheries through to processing and end customers   

    • Created and published a first-of-its-kind 100 page consumer seafood report,  in the US

    • For a global packaging and consumer products company, identify opportunities for compostable alternative to bubble mailers in the US

    • For a global agribusiness company, understand opportunity for partially plant-based foam in bedding mattress application in the US

    • For a a vacation services company, learn best in class approaches to marketing to Latino customers in the US

    • For a the foundation of a vacation services company, learn best in class approaches to attracting recurring donors in the US

    • For a a European specialist food ingredient company, learn best practices in sustainability and regenerative agriculture globally

    • For a wedding services provider, determined the market size of the Hawaii wedding market 

    • For an Asian cosmetics firm, explored Gen Z skin care trends in the US

    • For the National Oceanographic and Atmospheric Administration, sized the current and future US market for yellowtail fish 

    • For a Canadian fishing industry body, mapped global opportunities for a niche shrimp species 

    • For a national pest control supplier, size the market opportunity for a niche treatment type in the US

    • For a national home services supplier, sized the market for four niche home repair services in the US

    • For a national pest control supplier, conducted customer needs assessment and market sizing for homeowners associations in the US

    • For a national ice cream manufacturer, design distributor architecture for alternative channels in the US

    • For a national ice cream manufacturer, recommend distributor reconfiguration in one geographic region in the US

    • For a global financial services firm, reviewed needs in cross border payments covering Brazil, US and UK

    • For the Certified Financial Planning Board, conducted member interviews to understand brand perceptions in the US

    • For a diversified financial services company, conducted user interviews on the user experience of their website in the US

    • For A blue chip investment bank, assessed the credibility of the growth strategy of a venture trying to upcycle unsellable but still edible supermarket produce as part of a bond prospectus

    • For a major investment bank, assessed strategic plausibility of an upcycle food waste product entering the pet food supply chain in the US

    • For a major global payments processing company, assessed market for bill presentment via mobile banking app In Brazil, South Africa, Philippines and other markets

    • For a major global payments processing company, understand merchant response to flexible interchange concept globally

    • For a major credit agency, understand how B2B clients think about financial equity and consumer privacy topics  in the US

    • For a major global payments processing company, understand lending challenges to the SME sector in the US and Europe

    • For a major global payments processing company, assess bill presentment application opportunity globally

    • For a major global payments processing company, assess opportunity for an SME-facing integrated financial dashboard product starting in the US before global expansion

    • For a major global payments processing company, assess opportunities in how credit card issuers implement digital transformation in the US and Europe

    • For a major global payments processing company, identify threats from disruptive technologies in the international remittance space 

    • For a major global payments processing company, understand opportunities to monetize retailer transaction data in the US

    • For a major global payments processing company, find ways to address payment pain points in freight and logistics globally

    • For a major global payments processing company, enhancing the data and personalisation experience globally

    • For a major global payments processing company, understand how banks implement sustainability tracking for consumer credit card purchases in the US and UK

    • For a major global payments processing company, understand best in class contracting processes by payment solutions vendors  globally

    • For a financial services company, understand how product providers to credit unions win business in the US

    • For a financial services company, develop launch plan for a new insurance product in the US

    • For a financial services company, identified opportunities in the leasing market for 2nd hand cars in the US

    • For a major 3PL, understood LTL and FTL practices and pain points for manufacturers in the US and Europe

    • For a major owner of warehouse space, learn how warehouse automation trends could impact need for space in the US

    • For an ice cream distribution company, evaluate customer perspectives on DSD vs alternative distribution in the US

    • For a ice cream distribution company, evaluate one major national customer's perspective on DSD 

    • For a global real estate company, profiled major US mall operators including strategies 

    • For a global refrigeration company, conduct market attractiveness assessment of marine refrigration market globally

    • For a global refrigeration company, map the entire US food cold chain and identify opportunities in the US

    • For a global refrigeration company, develop market entry strategy for new electronic tracking service in the US

    • For an Australian supermarket chain, researched produce damage rates and best in class handling processes  in US, UK and Canada

    • For a global online commerce company, latest disruptive innovations in freight forwarding focused on ex-Asia shipping

    • For a global online commerce company, understand advertiser experience on Smart TV in the US

    • For a global online commerce company, benchmark international expansion strategies of other onlne businesses globally

    • For a global online commerce company, understand how major shippers and retailers implement sustainabilitiy strategy in logistics in the US and Europe

    • For a global online commerce company, seek optimization in the user experience of major shippers in the US

    • For a global online commerce company, understand best in class practices for Retail Media Networks in the US

    • For a major global electronics firm, interviewed resellers to under best practice for incentive schemes in France, Germany and UK

    • For a global supplier of reusable industrial packaging, understood the opportunity for reusable containers in the beef, pork and poultry processing industries in the US

    • For a major grower of plants historically focused on B2B, created a consumer-driven marketing strategy in the Us

    • For a electronics supplier to aircraft manufacturers, studied the global trends driving changes specific to the airline industry globally

    • For a electronics supplier to aircraft manufacturers, studied consumer expectations for in-flight internet connectivity in the UK and Germany

    • For a major innovator in optical materials, explored how automotive R&D teams assess innovative new optical materials in the US and Europe

    • For a industrial equipment manufacturer, understood evolution of new construction warehouse space and how that would impact this category of equipment in the US and India

    • For a global cleaning and sanitation products company, understand the potential for IP licensing to the CPG sector in the US

    • For a Japanese software solutions provider, understand customer pain points in the manufacturing planning process in the US

    • For a major US office products producer, understand best in class implementation of certain SalesForce modules in the US

    • For a US financial services software company, identify needs in the Investor Relations segment globally

    • For a food service equipment provider, understand customer needs and competitor products in China

    • For a major global electronics firm, map how best to leverage social media marketing to grow sales in the US

    • For a global lawn care company, model the likely adoption rate of robotic mowers in residential and commercial applications in the US

    • For a major global electronics firm, understand best practices for influencer marketing in China

    • For a major global electronics firm, mapped brand positioning of competing brands in the US

    • For a global lawn care company, quantified the total US square footage of turf grass with future projections 

    • For a industrial equipment manufacturer, understand customer tendency to use off-market replacement parts and supplies in the US

    • For a industrial equipment manufacturer, understand customers' reasons for not converting from diesel to electric globally

    • For a Global Consultancy, reviewed best in class shopper marketing practices in the US

    • For a global consultancy, understood best in class practice selling to Amazon in the US

    • For a global consultancy, studied attraction and retention strategies for "cyber talent" in the US and India

    • For a global consultancy, benchmarked best in class standards for ESG measurement and implementation for Fortune 1000 companies in the US

    • For a biopharma company focused on sports nutrition, assessed market appeal of a vegan alternative to a key glycoprotein In the US

    • For a Medical devices firm, sized the opportunity for an alternative heating pad device used in surgeries in the US

    • For a global chemical company, pain points and unmet needs in the industrial paper making industry in the US

    • For a food ingredient supplier, understand how to support customer innovation efforts in the US

    • For a major food ingredients supplier, map the universe of private label suppliers to major supermarkets in the US