Consumer Growth Strategy
Services
The Mind of
the Consumer
Consumers hold rich personal and shared associations with categories. We use image‑based, metaphor‑rich qualitative research to help them express deeper thoughts, feelings, and associations. This reveals powerful new perspectives on the category.
Consumer
Journey
We map the end‑to‑end consumer journey so you can set clear behavior objectives and act at the right moments. The journey and buying process are quantified, helping you size and prioritize growth opportunities from first consideration through purchase.
Consumer
Personas
We build data‑rich consumer persona stories that describe the context, attitudes, beliefs, and behaviors of each segment. Each persona highlights the differences that drive distinct behaviors and informs more relevant messaging.
Segmentation
We define segments as customers who behave similarly in ways that matter and clearly differently from other groups. Our approach goes beyond pure psychographics by using practical descriptors that proxy deeper drivers of behavior, making targeting and activation far more efficient.
Our Approach
Define the key behavior (new trial, increased usage, regaining lapsed users, etc.).
Segment the market based on the highest‑priority behavior.
Measure behavior by segment and identify practical proxies for selective communication.
Map and quantify the full market by segment, situating target segments in context.
Facilitate strategy discussions on which segments to target and how to win with them.
